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Marketing, seen from a different angle
Marketing is usually reduced to advertising. From another angle it is the work of arranging every experience a customer has with the brand.
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Microsoft pulled the Windows 10 October 2018 Update — and what brands can take from it
Microsoft paused the Windows 10 October 2018 Update after user reports. The episode leaves several lessons in how a brand should conduct itself when a product goes wrong.
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Digital marketing and online marketing: where the line falls
The two terms get used interchangeably, but they do not cover the same ground. Knowing the difference helps a business pick the right channels and read its reports correctly.
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