Campaign strategy and coordination
How we deliverHow Fahami coordinates a campaign
Every campaign starts with a conversation, so that Fahami understands your product, your market segment and your business expectations.
From there, the team builds a communications plan tied to the tools that suit each point in the year, stating the line items, volumes and budget for every channel.
Once the campaign is running, Fahami executes the approved plan, resolves whatever arises, keeps reporting current and rebalances the allocation to hold the targets.
When the campaign closes, you receive the handover report, the analysis of results and recommendations for the stage ahead.
Featured projectsFrequently asked questions
Does Fahami take on planning on its own?
Yes. You can take the full consulting, planning and execution package, or only part of it. The scope of work is set out in writing before both sides agree.
How are campaign targets agreed?
Targets come from your business objectives and the character of each channel, written as specific figures in the plan.
While the campaign runs, Fahami tracks the actual figures and proposes a change of allocation when a channel performs differently from expected.
How often do we receive reports?
The reporting rhythm is agreed by both sides at the outset, usually weekly while the campaign runs, plus a summary report at handover.
Investment for each service package
The investment is published transparently, so you can plan around the scale of your project.
On request
Consulting and planning
Category analysis, communications strategy and a detailed plan for each channel.
On request
Full-scope execution and management
Coordination of every line item, budget oversight, periodic reporting and handover of results.