Content direction and campaign ideas
How we deliverHow a big idea is built
Fahami starts from where the brand stands in its market and what the brand wants viewers to remember once the campaign is over. Those two answers decide the big idea, not the other way round.
Only with the idea in place do we move to the message set, the lead lines and the tagline. Following that order, each channel executes differently while viewers still recognise the same story.
The plan is handed over with its design direction, so your execution team and Fahami's work from the same reference.
Featured projectsFrequently asked questions
Can Fahami take the plan alone, without execution?
Yes. The plan is handed over complete, ready for your in-house team or another agency to carry forward.
How long does the plan take to build?
It depends on the scope of the campaign and the number of channels involved.
Fahami agrees the timeline in the proposal before work begins.
What do we receive?
The communications plan, the big idea, the message set and the design direction, with source files included.
Investment for each service package
The investment is published transparently, so you can plan around the scale of your project.
On request
Communications plan
The wider picture and a phased roadmap.
On request
Idea and message set
Big idea, key message, lead lines, tagline and design direction.